August 12, 2013
Saturday's mail contained a copy of Editor & Publisher. Thin and glossy, it had the feel of an advertisement masquerading as a legitimate publication, or a pilot issue unlikely to be continued. When I worked in high tech, I got a lot of those. Sporting an $8.95 cover price and "Established in 1884," it had enough gravitas to make me look it up. I won't be subscribing.
What caught my eye was the mailing label. It had my address, of course, but instead of my name it was sent to "Break Away Press." To understand this reference, let's step into the Wayback Machine. Way, way back nearly 20 years.
How naive was I? Once something is on the internet, it will live forever.
I wonder: when I move, will Break Away Press follow me? Or will the new residents be puzzled by the mail they receive?