I don't read a lot of business blogs. Business blogs are like cable TV: content gets created solely to fill empty bandwidth. This results in posts like Being on time can be improve punctuality or Lunch is your employees' most important midday meal.
(Note to self: Write those posts.)
Unlike cable TV, however, business blogs occasionally feature some incredibly insightful and thought-provoking ideas. Most of these ideas drown pointlessly in a sea of jargon, buzzwords, and passive voice. (Too many businesspeople learned communication in business school.)
Most of you know that I write novels. With writing, I've put in my 10,000 hours and then some. Surprisingly, that doesn't diminish the respect I get in my day job, where I run some of the biggest and most complex workplace giving and corporate volunteer programs in the country.
Being #1 five years in a row puts a guy in demand. Thus, as co-chair of the advisory council for the Charities @Work conference, I've written a few blog posts about employee engagement and what the millennial generation are looking for. I was a little surprised when these posts got picked up by more than one CSR news feed, and each link was tweeted or retweeted to over 60,000 Twitter users.
What drove that response? I think it was these six things:
1. Be interesting
2. Be accountable
|Don't hide behind weak writing|
and buzzwords. (I took this photo
in Nepal, by the way.)
3. Be brief
4. Use data wisely
|Make data understandable and clear.|
|Don't throw everything into your|
post. Focus on the job at hand.